As one of the most well-known marketing models in the industry, the AIDA model – which stands for attention, interest, desire, and action – describes the cognitive process or steps a prospective customer goes through in deciding to make a product purchase. The model as a concept has been around for more than 100 years, which is a testament to its longstanding effectiveness in gaining attention and then converting prospects to customers.
How to Use the AIDA Model PowerPoint Template
When mapping out your marketing, public relations, or advertising strategy, you’re closely tuned into your customer’s journey and how they go about making purchasing decisions. Each target market and product will require a unique AIDA model specific to your product or audience goals. Mapping out those steps via the AIDA Model PowerPoint Template is a helpful practice in seeing the purchase path for your segment come to life. Here are some ways you can use the template:
- Slide 2 allows you to present your entire AIDA model on one slide in order to give a high-level overview of each step.
- Slides 3-6 give you an opportunity to discuss each step in more detail and focus specifically on the ways you will achieve set goals at each level.
- Customizable icons and high-quality imagery add to the appeal and visual interest of the slides.
Regardless of the business field in which you work, understanding and leveraging the AIDA model is critical to promoting business growth and strong product sales. Moreover, it gives you a window into the world of your consumer and helps you guide the ways in which they view your product or offering.
Credits
- Photos by Pixabay
